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The Art of Pricing Your Home

An Article Created by the Quaresma Realty Group

Ever wonder how a Realtor prices your home? Pricing a home is more complex than it may seem, and most homeowners rely on their Realtor to set a fair and competitive price. Overprice a property and it could sit on the market for an extended period of time. Undervalue it, and you lose money. So, what is the art of pricing your home? Let’s delve into the various factors that Realtors meticulously consider when determining the appropriate price for your home.

Comparable Properties

The first step in pricing your home is to understand what other homes in the area have sold for recently. This is done through a comparative market analysis. Realtors will look at recent comparable sales in your neighborhood and compare them with yours to determine an accurate price range for your home. This process also helps them understand what features are important to buyers looking in your area. They will look at homes with similar square footage, number of bedrooms and bathrooms, lot size, etc.

Current Local Market Conditions

Pricing a home involves looking at the current market’s conditions and trends in the local area. Being familiar with similar properties in your neighbourhood and how long they have been sitting on the market can help determine how a property should be priced. Additionally, low inventory can create a seller’s market, leading to more competitive prices. In contrast, A lower asking price may be more appropriate in a buyer’s market with an abundance of homes on the market.


It is no surprise that the most sought-after neighbourhoods, particularly near well-respected schools, will typically demand a higher listing price. However, it is important to note that even some homes on the same street can differ in price. For example, if one side of the road backs onto a body of water and the other does not, the one backing onto water will likely be priced higher.

Size and Layout

Of course, the square footage of a home and land size also affects property value. In most cases, a larger home and/or property will drive up the price. A home’s layout can also play a factor; families in the market tend to look for three or more bedrooms and a sizeable living area.

Age and Condition

The property’s age and whether it has or needs significant updates or repairs will factor into the pricing. The condition of big-ticket items such as the roof, windows, furnace, electrical, plumbing, and structural integrity can significantly influence pricing. Updated kitchens and bathrooms can also drive prices up. When these big-ticket items and the most costly areas have been repaired or updated, many buyers will see it as something they won’t need to spend money on in the foreseeable future. However, fixing problems on your own can be detrimental to obtaining top dollar; substandard work will drive your home’s appeal down, and the price will follow.

Bonus Spaces

Homes with additional living spaces will stand out to buyers. In-law suites or basement apartments will provide potential buyers with flexibility in their financing and buying capability. Other income-producing components, such as solar panels, will also appeal to buyers and positively affect the listing price. 

Seller’s Motivation

The Realtor will also consider the seller’s motivation when pricing a property. A seller looking for a quick sale may opt to list at a lower asking price to bring in more buyers. However, if the sellers have flexibility in their closing, they may be willing to list their home at a higher asking price and wait for the right buyer to come along.

The art of pricing your home is not an exact science; many different factors are considered when setting a listing price. A good Realtor understands this complexity and has the expertise necessary to accurately assess all relevant information when pricing your home—from recent sales data to unique features that set it apart from others on the market—to ensure you get top dollar for your home. By understanding this process, you can confidently move forward with selling your house knowing that it has been priced fairly according to current market conditions. Ultimately, however, the final price is the seller’s decision; the Realtor is there to assist you and set you up for success.

If you found this blog post informative and helpful, be sure to explore our blog further for a treasure trove of useful tips and insights for both homeowners and investors. Our website is your go-to resource for all things related to Kingston real estate, offering a wealth of information that can help you make informed decisions and achieve your property-related goals.

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